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Messaging

Situation: The CDC is trying to get teenagers who are eligible to get the COVID-19 booster.

Prompt:

  1. Write a Tweet based on the above using credibility messaging.
  2. Write a Tweet based on the above using charisma messaging.
  3. Write a Tweet based on the above using control messaging.

Credibility based Tweet:

The CDC has always strived to maintain complete transparency and honesty; the Pandemic has demanded this even more than ever before. We know everyone, the young, the old and the average teen depend on us. So, believe us when we tell you, NOW is the time get the COVID-19 booster for those eligible. If you are a teenager holding off on getting boosted, remember you did it once, you can do it again. Be the generation that brings the change!

Charisma based Tweet:

Now we may NOT know how to be the funniest, or the most exciting, or the most popular account on your feed. But there is one thing we DO know… if you are a teenager and eligible, you should get the COVID-19 booster asap!

Control based Tweet:

It is the duty of the CDC to do everything in our power to inform and enforce health protocols and community guidelines by which everyone is encouraged to abide. We have been dedicated to researching the best and most medically advanced ways to combat COVID-19. Our experts have continued testing the most effective ways for youth, especially, to stay safe during this time. All arrows point to getting the booster shot if you are eligible!